The Ultimate Guide to Werbekampagnen

The Ultimate Guide to Werbekampagnen

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Programmatic ad buying takes place when consumers click on a publisher’s website, and the publisher puts the ad impression up for auction through header bidding and one or more SSPs. Then, the DSP bids on behalf of the advertiser for that impression based on campaign’s strategies, budget, creative sizes, and other factors.

Bidease is a DSP that focuses on mobile ads, giving you access to “the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.

Say you große nachfrage an automotive business that sells parts for sports cars, and you want to use Echt-time bidding to get your company’s name hinein Vorderseite of people looking to buy new parts for their car.  You Zusammenstellung your targeting options and your budget.

Because the RTB process is so technical, it can be confusing even for those with extensive experience hinein the advertising industry. Understanding what RTB is and how it works can help you optimize your advertising strategy and benefit your bottom line.

But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your Ausgedehnter brand? Below we walk through the details. 

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Programmatic advertising involves buying and selling digital inventory using automated technology. RTB is a specific Durchschuss of ad inventory buying that uses automated Tatsächlich-time auctions to sell impressions.

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Because it’s a method and not a Hilfsprogramm, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because of this, finding an spitzenleistung platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:

3When a winning bid is determined, the ad is served to the user. The entire process takes 200 milliseconds.

RTB advertising is an ad buying method where parties buy and sell ad impressions rein Ohne scheiß time via automated auctions that occur while a page or mobile app is loading.

This gives the publisher control over their inventory to specify which advertisers can buy at what pricing.

While RTB is a powerful Dienstprogramm for streamlining ad purchasing, there are some potential drawbacks advertisers should be aware of:

Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win read more the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.